NuSpark Consulting
DECEMBER 29, 2013
A similar report from Forrester also shows how display spending continues to grow significantly. As more and more audiences rely on digital for news and information, and less on TV and print, the continued allocation to digital is not surprising. The report below from eConsultancy shows online display spending continues to grow.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.
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Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.
Convince & Convert
SEPTEMBER 21, 2010
How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Thanks for providing information that is not just general chat on the subject.-= That would be two strategies, not one.
Industrial Marketing Today
MAY 14, 2010
Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!
Convince & Convert
FEBRUARY 10, 2010
"How can social media kill email, when you have to have an email address to belong to a social media site?” Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media.
Convince & Convert
SEPTEMBER 20, 2010
Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.
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