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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

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How to think about budgeting for the marketing tech stack

Martech

Budgeting is never easy; nothing is ever certain — especially when forecasting. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. During my career, I’ve worked for small private businesses, government agencies, non-profit organizations, and a publicly-traded company.

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How To Build Your Go-To-Market Strategy

Zoominfo

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

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Everything there is to know about FinOps

Valasys

This could involve, among other financial management strategies, negotiating prices with your vendors, monitoring and optimizing free trials, auditing licenses and usage, and estimating costs. . The businesses that gain the most are those with deliberate financial planning and governance. .

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. 2020 started as a year of great optimism, with rosy forecasts for growth amid a strong economy.

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Strategies for CRM Opportunities

GreenRope

Opportunities are designed to help you track the entire sales process, including everything you are selling, the value to your company, and forecasting how each salesperson will do. This will be followed by a proposal evaluation phase, where you will wait for the lead to make the determination if they will choose you as a vendor.

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