Marketing Insider Group

SEPTEMBER 17, 2013

We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Marketing Insider Group

NOVEMBER 25, 2013

We are more than the people blowing up balloons at trade shows. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing exists to drive business outcomes. Effective Marketing drives demand.

Demand Generation 100

Demand Generation Demand Generation Enterprise Management 100

Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased).

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Marketing Insider Group

APRIL 21, 2014

Marketing must be more than trade shows, logo colors and full-page ads. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. Let the Prospect feel in control.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

Marketing Insider Group

NOVEMBER 8, 2011

When we don’t see enough people “show up,” we start to pay people to show up. We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100