Using Content To Create That Zero Moment Of Truth
Marketing Insider Group
AUGUST 18, 2015
It’s just that they know the 15 people they need to reach, and they just need to make sure they press the flesh, and get to the right events, and shake people’s hands, and get introductions — those kinds of things. With advertising it’s about reach and frequency, and you’ve got to pay your way to get there.
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