Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.
Only B2B
JULY 13, 2023
B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DealSignal
MAY 8, 2023
The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?
BOP Design
AUGUST 6, 2019
If you don’t think your marketing department generates revenue, imagine trying to make sales with the following: No website or a poorly designed website with unclear messaging. Here are a few other questions to consider: Does your marketing team drive inbound leads that boost revenue for the sales team?
DealSignal
SEPTEMBER 22, 2019
Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.
SnapApp
DECEMBER 20, 2018
They are basically “the middle ground” between marketing to everybody at once and doing one-to-one marketing (more about that in a moment). doesn’t mean they’re an MQL. But don’t get too caught up in your persona definitions. Just because a lead fits a persona (has the right title, works at the right company, etc.),
Ledger Bennett
OCTOBER 28, 2020
With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.
Expert insights. Personalized for you.
165 
Let's personalize your content