Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Launch a Multi-Touch Campaign.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Launch a Multi-Touch Campaign.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail achieves an average 4.4%

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. The Definitive Guide to Event Marketing includes information on everything events, and provides you with worksheets, templates, and checklists to start planning. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. It’s not just the Thursday night cooking event.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. Conferences.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99