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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

Share event details on social media, in email campaigns, and on your website. Reach out to partners, sponsors, and influencers and ask them to help promote the event to their audiences as well. Word-of-mouth marketing and personal invitations also go a long way. Pick a winner to receive a free ticket.

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Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. Implement Hashtags. You can't monitor word-of-mouth, but you sure can monitor word-of-tweet!

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Do You REALLY Need to Host a Webinar?

Hubspot

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. Either way, word-of-mouth marketing can help your business grow. Video event marketing' Why would you want this?

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

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Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Content Marketing Institute

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Learn more @ 1 event than you might at many.

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