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The 22 Best Virtual Event Platforms

Webbiquity

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Image credit: Teooh.

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

Speakers can also use virtual platforms to push additional content out during or after the event. It is also possible to create an information library for attendees to access slides, notes, and other event-related content. With that, your content can last year-round rather than ending with your live event.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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How to Create a Touchless Scavenger Hunt for your Trade Show

Lead Liaison

How to Implement a Touchless Experience Bring Your Own Device (also known as BYOD): Attendees can use their existing mobile devices for the experience, whether they’re at the live event or participating virtually. They can use the built-in, native features included with most modern smartphones to scan QR codes to collect prizes/points.

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50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

“Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.”

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Leveraging hybrid events to boost B2B marketing success

BDB

Useful metrics to track include total registration and attendance figures, lead capture form completion rates, virtual booth traffic patterns, content download numbers, social sharing activity and attendee survey feedback.

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Demand Generation vs. Lead Generation: What’s the Difference?

Metadata

Demand generation is the bulk of all B2B marketing. It’s bringing attention and building awareness to your brand or product through content marketing, event marketing, social media marketing, and more. Everything from the top of the funnel down to customer marketing. What is demand generation?