Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning

Lead Liaison

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ , is set apart from competitors in the industry due to their extraordinary level of customer support. In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. To access the Questions to Ask When Implementing Independent Lead Capture Software, click here.

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing?

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Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. About Lead Liaison.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. About Lead Liaison.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ by using it to collect their own lead data. Lead Liaison surpassed its goals for the show. About Lead Liaison .

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. You have already harnessed the power of connecting with your leads face to face. Now it’s time to leverage email, social media and content marketing.

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GoExhibit! Enhancements Released As Peak of Trade Show Season Nears

Lead Liaison

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit!™. now supports nearly every method of lead capture. About Lead Liaison.

Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. Extension of Event Content Lifecycle. Data-driven Lead Tracking and Capturing.

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9 Trade Show Booth Design Ideas to Delight Visitors [Infographic]

Lead Liaison

Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. A striking design is arguably the most important factor when it comes to attracting these open-minded, warm leads into your booth. He is also the founder of Green Flag Digital , an SEO and digital marketing consultancy.

How to Prepare for a Successful Trade Show

Lead Liaison

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval. Consider an event lead management solution, like GoExhibit!,

Akkroo Acquired By Integrate for $34M

Lead Liaison

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. Check out these 40 other shocking event marketing statistics.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The amount of business you close from the event is likely the most telling sign of a successful trade show. Another means of evaluation, which is often overlooked, is asking your team what they think about the event, your booth, and your methods. You might be surprised to find some easy changes you could make at your next event to make it even more successful. That way, all you have to do at the end of each event is send them the link to your survey page.

10 Things Event Managers Should Do During A B2B Event

Lead Liaison

They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Today, we will focus on the tasks that you might want to consider during your B2B event.

How to use an Event App to Capture Leads and Get Some Attendee Love

Marketo

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment. Promote Your Event App.

How to Boost the ROI of Your Next Virtual or Hybrid Event

Launch Marketing

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. In fact, 72% of event managers plan to continue hosting virtual events in the future.

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Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

Lead Liaison

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close. This three-day event will be held on February 25-27, 2019 at the Mandalay Bay Conference Center. About Lead Liaison.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Oracle

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. Lead capture, analysis and follow-up.

Lead Generation tips for Tradeshows Conferences

B2B Lead Generation

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process. I believe a key aspect is developing a process that emphasizes lead quality over lead quantity.

3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations.

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. In addition to email marketing, you want to harness the power of social media. You should consider the often-overlooked channel of direct mail marketing. And here’s a channel you might not have thought about—text message/SMS marketing.

How to Boost the ROI of Your Next Event

Launch Marketing

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measured against digital technologies that can reach thousands of target buyers with a single, often less expensive campaign. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event.

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12+ Tips for Trade Show Success

The Effective Marketer

The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Put marketers to work.

Leveraging Social Media for Impactful Event Sponsorships

Nuvi

It can be difficult to immediately determine the ROI when your brand sponsors an event. The sponsorship package may include your brand’s logo on banners, a prime booth location, or an opportunity to host a panel or sub-event — but how do you know if those sponsorships are really working in your brand’s favor? Here are some tips to help you leverage social media and listening to get the most out of your event sponsorship. Monitor the Event. Post Event Contact.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it. 17 Places to Promote Your Marketing Offers.

The Complete Guide To B2B Lead Generation

Unbound B2B

An integral part of customer acquisition is lead generation. It is most important objective of any marketing campaign.You probably heard of lead generations already, and how Entrepreneurs and Marketers are all over it, increasing its potentials and customizing it into a perfect fit.

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. Marketing isn't the only department that can use Twitter to its advantage.

The Complete Guide To B2B Lead Generation

Unbound B2B

What Is A Lead? Middle of the funnel lead (MuFu). What Is Lead Generation? What Is B2B Lead Generation? How Does Lead Generation Work? Why Do You Need A Lead Generation Process? The Mechanics of A B2B Lead Generation. How Do You Qualify Someone As A Lead? Lead Generation Methods. How Outbound Lead Generation Can Boost Your Sales Process? How to Build an Effective Action Plan for Lead Generation. Lead Generation Metrics.