SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 2 Sales and marketing automation Now that the tools are highly affordable and easy-to-use, it makes sense to ensure your core sales and marketing efforts are managed in-house. This is such a mission-critical element of your business that it doesn’t make sense to outsource lead capture and nurturing efforts.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Lead Liaison

MAY 3, 2019

Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit! Sending a text message immediately upon lead capture can be very impactful, and will keep your brand top-of-mind.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

SocialPilot

JANUARY 26, 2024

. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” ” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.”

Examples 78

Examples ROI Planning Work Management 78

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

BDB

JANUARY 12, 2024

Useful metrics to track include total registration and attendance figures, lead capture form completion rates, virtual booth traffic patterns, content download numbers, social sharing activity and attendee survey feedback.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. A Couple Of Text Message Marketing Best Practices. Avoid “Shiny Object” Syndrome.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Metadata

MARCH 15, 2022

Demand generation is the bulk of all B2B marketing. It’s bringing attention and building awareness to your brand or product through content marketing, event marketing, social media marketing, and more. Everything from the top of the funnel down to customer marketing. What is demand generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Navigate the Channel

OCTOBER 12, 2022

Will you use a trade show app, which can be useful for everything from communication to marketing, social media and lead capture. Now is the time to ramp up your marketing focus for the trade show. There are lots options when it comes to event marketing such as using social media to boost your attendance.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Lead Liaison is headquartered in Dallas, Texas.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Lead Liaison is headquartered in Dallas, Texas.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. Lead Liaison is headquartered in Dallas, Texas.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution. While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame. Event Marketing'

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Lead Liaison

APRIL 8, 2019

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Only B2B

JANUARY 31, 2022

Lead Capture Forms: Lead capture forms, which are the main emphasis of a lead capture page or landing page, is an absolute must. Your firm will be unable to create leads without the use of lead capture forms. The data you collect here will help you personalize your marketing efforts.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Martech

SEPTEMBER 21, 2021

What do marketing automation tools do? Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 119

Marketing Automation Services Enterprise Management Work Management Marketing Management 119

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. ™ now supports nearly every method of lead capture.

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

Biznology

APRIL 13, 2020

And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Lead capture, analysis and follow-up. But since my book came out, much has changed. There is a better way, using mobile-enabled system from a company like iCapture.

Trade Show 163

Trade Show Product Planning Intent Data 163

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Lead Liaison

FEBRUARY 12, 2019

s ability to be a holistic solution, from form customization and lead capture, to distributing and following up with the lead while interest is still at its peak, to sending the lead on to CRMs and marketing automation platforms.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Lead Liaison

AUGUST 7, 2019

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Today, we will focus on the tasks that you might want to consider during your B2B event.

Work Management 48

Work Management Marketing Management Trade Show B2B 48

Hubspot

SEPTEMBER 15, 2011

Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. Use Twitter for lead generation. Yes -- you can generate leads from Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Launch Marketing

FEBRUARY 13, 2019

However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event. Pre-event marketing. After the event.

ROI 50

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 50

Lead Liaison

MAY 17, 2019

That way, all you have to do at the end of each event is send them the link to your survey page. What was the most useful part of our lead capture form? What was the least useful part of our lead capture form? Which exhibitor had the best booth at the event and why? Which questions were most helpful?).

Trade Show 49

Trade Show Lead Liaison Opinions Lead Capture 49

SalesIntel

JUNE 6, 2023

Content marketing — whatever channel you choose, content marketing will be embedded in it. Blogging and gated content (like eBooks or whitepapers that can be downloaded in exchange for the user’s email) are excellent lead sources. Event marketing is an excellent source of qualified leads.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Single Grain

SEPTEMBER 22, 2022

These tools track their personal information and interactions with your business to determine which leads you should focus on, and which ones you should put on the back burner. 3) Improved Marketing Tactics. As you run lead capture campaigns, you want to know which marketing strategies brought in the most valuable leads, right?

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Lead Liaison

NOVEMBER 15, 2018

Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. And precisely because so much brand interaction has been digitalized, the potential for trade shows to create a meaningful and memorable brand experience has only become greater. .

Trade Show 48

Trade Show Design Lead Liaison Banners 48