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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? Growing surveillance, tracking, and monitoring by governments and companies have also made privacy a burning issue.

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Hopes, Dreams and Fears for 2022

Biznology

The Great Resignation, social media and network platforms and online marketplaces have also resulted in a larger independent workforce, particularly amongst Gen Z , with people who don’t want their lives defined by work. We should anticipate more proposed legislative changes that will impact on the tech landscape.

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The ultimate brand guide to helping consumers achieve data harmony

ClickZ

Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Build your business around privacy. Put consumers in control.

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From Insight to Impact: 2023 in Review & the Marketing Topics That Resonated

Marketri

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

The truth is, marketing is the art and science of impacting emotions. What is Ethical Optimization & Why Should You Care? If you look into the future of optimization, you can see AI proposing hypotheses that are a thousand times more likely to impact the behavior of site visitors than anything we can conceive right now.

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