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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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9 ESG Factors to Rethink the Way You Do Business

Televerde

Key Takeaways: ESG stands for environmental, social, and governance factors. ESG stands for environmental, social, and governance factors that investors use to assess the sustainability and risk of businesses. Governance ESG metrics measure whether a company is run in a way that remains accountable, inclusive, and transparent.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Prioritize Transparency in Your Company.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Accountability/Governance. Data Protection Assessments. The CCPA allows an organization to collect consumers’ data by default, but also requires data collectors to provide privacy notices to consumers before data collection. Most consumers will be proactively protecting their personal data. Breach Notification.

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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? That’s a good thing!

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Let’s look at how each of GA4’s new privacy features supports this new approach.

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