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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” What are your privacy practices? If you build your business on bad data, bad things are bound to happen.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. The data can be taken from anywhere, such as online directories, databases, social media activities, and other public records. So, what can salespeople expect and be prepared for in 2024?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Envy

Graham provides a wealth of expertise and industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cyber security conferences. Follow her on Twitter or listen to her TED talk to learn more about global privacy and free speech. Rachel Tobac. Andras Cser.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma companies use social media, search engine marketing, and their own websites to connect with both professionals and patients. By fostering meaningful connections and providing value to professionals and patients, pharma companies can achieve their marketing goals in a responsible, ethical way.