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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Brian Reid Brison LLC Contact M. Pinter Score: 32.79

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings.

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4 B2B Marketing Resolutions for the New Year

Madison Logic

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact. Personalization is no longer a nice touch—it’s a buyer demand.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. billion social media users worldwide as of April 2021.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

What used to work from email, advertising, blogs, and social media doesn’t anymore. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. People: At the heart of all of this, us. Despite the Zoom calls and peloton rides, we felt a sense of disconnection from each other.