Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

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Marketing AI Statistics Enterprise Management Work Management 247

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

FEBRUARY 12, 2020

Innovative Strategies explores new technologies and digital transformation; Executive Skills equips CIOs with the skill to talk about technology and deliver compelling presentations; and Bold Leadership combines inspiration and organization to create an innovation-driven culture. Business Agility Conference.

Conference 53

Conference Thought Leadership Enterprise Management Work Management 53

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

Digital Transformation 107

Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Tony Zambito

JANUARY 22, 2017

In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Work Management 100

Thinkers360

MAY 19, 2024

Join Enterprise Lite to work with all of these Artificial Intelligence influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Accure, Inc.

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Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Contently

SEPTEMBER 8, 2017

Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. In large organizations, it’s even possible for completed content to sit unused because of bad communication. So what’s the solution to avoiding wasted content?

Marketing Budget 150

Marketing Budget Budget Programs Enterprise Management Work Management 150

Contently

JANUARY 2, 2018

Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year , it’s that marketers are striving for accountability more than ever.

Enterprise Management 166

Enterprise Management Top of Funnel Marketing Management Content Marketing 166

chiefmartech

FEBRUARY 6, 2021

For a richer example of what can be built, check out Martechbase , built entirely in Bubble by the amazing Agu Rejón , head of marketing technology at Velocity.). In contrast, only 6% reported working at an enterprise. From a marketing ops perspective, this makes sense. Build without engineers (66%). Easier to use (55%).

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Enterprise Management Startups Work Management Marketing Management 117

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. Since our breakout session at Shift, the topic of change management has emerged more frequently. It requires a well-managed and effective change management strategy. Before we dig in, let’s define change management.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Full Circle Insights

MAY 10, 2021

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. They can (and should!)

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Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 102

Enterprise Management Marketing AI Work Management Marketing Management 102

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Types of Enterprise Sales Tools 2. Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

ClickZ

JUNE 30, 2020

AI solutions are starting to be introduced by organizations across many industries and fields. You need to explore and test the different tools and solutions available to you. There are countless examples of enterprises across dozens of sectors using AI for diverse tasks and processes.

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Marketing AI Enterprise Management Work Management Marketing Management 140

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? At RSG, we advise many large enterprises on CDP evaluation and selection.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Trends 124

Kaon

JULY 28, 2020

Kaon Interactive , whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. KG, as new clients.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Salesforce Marketing Cloud

OCTOBER 23, 2023

So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. Tip #2: Prioritize big-picture thinking Q.

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Organization Enterprise Management Tips Digital Transformation 121

Envy

DECEMBER 22, 2021

It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets. Axonius is moving the needle in asset management. The company is killing it with its cyber security marketing. Follow them on: LI , TW , FB.

Enterprise Management 118

Enterprise Management Startups Work Management Marketing Management 118

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. But it’s actually marketing that presents the biggest obstacle to its own transformation ambitions.”.

Organization 101

Organization Enterprise Management Paid Search Agency Work Management 101

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Management 118

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. ” Digital Summit – Portland. ” Digital Summit – Portland. eMetrics Summit.

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Conference Enterprise Management Work Management Marketing Management 132

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

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Digital Transformation Marketing Automation Services Enterprise Management Business 76

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Enterprise Management 114

Enterprise Management Email Marketing Marketing Management Planning 114

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Video Marketing 87

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption can affect both consumer and business markets simultaneously.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Kaon

SEPTEMBER 26, 2019

Pia Achterberg, Project Manager. Pia joined Kaon’s project management team in early September with over 10 years of experience in the retail, IT, marketing, and real estate industries. She has held varying roles with increasing responsibility in consulting, analytics, finance and account management.

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Class Enterprise Management Work Management Marketing Management 30

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 83

Work Management Digital Asset Management Enterprise Management Marketing Management 83

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Thinkers360

DECEMBER 29, 2024

Join Enterprise Lite to work with all of these experts! podcasts.apple.com | Podcast | Samiran Ghosh Amazing Business Radio Amazing Business Radio features customer service expert and New York Times bestselling author Shep Hyken who interviews leading business professionals and other customer experience experts.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Salesforce Marketing Cloud

JANUARY 5, 2022

This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society. Mia jordan, digital transformation executive. Here’s what they had to say.

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Organization Marketing AI Enterprise Management Work Management 98

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Kaon

MARCH 25, 2020

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113