Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Automated email nurturing acts like an extra team member in your sales funnel.

Top of Funnel 89

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 89

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Zoominfo

APRIL 2, 2025

His insight that data solutions should be seen as interdependent rather than standalone systems clarifies why fragmented approaches often lead to: Disconnected customer experiences Misaligned teams Missed revenue opportunities Lets explore how this perspective reshapes the way organizations approach data, alignment, and growth.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

SmartBug Media

NOVEMBER 19, 2024

If you want your sales reps to work smarter, not harder, look no further than HubSpot Sales Hub. Sales Hub is the enterprise-grade customer relationship management (CRM) system that provides a complete revenue picture, featuring everything from top-of-funnel leads to closed-won deals.

Hubspot 116

Hubspot Top of Funnel Lead Ranking Lead Scoring 116

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Let’s recap the biggest HubSpot updates for October 2024.

Hubspot 116

Hubspot Enterprise Management Terms and Conditions Paid Search Agency 116

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. How it helps you This update revolutionizes sales outreach by prioritizing manual follow-ups only for engaged contacts.

Multi-Touch Attribution 114

Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 114

SEMrush

JULY 4, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Before we get into it, let’s look at how some marketers are currently using AI in their SEO work. How Are Marketers Using AI for SEO? We surveyed 100 marketers to find out how they’re using AI to streamline or improve their SEO efforts.

Work Management 106

Work Management SEO Lead Ranking Enterprise Management 106

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. CRMs will do much more to support marketing.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. A well-designed lead scoring model enables sales teams to focus on leads most likely to convert, enhancing efficiency and revenue potential.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. Thanks to the integration between HubSpot and Slack, reps could respond to messages in real-time right within our organization’s main messaging app.

Marketing AI 80

Marketing AI Top of Funnel Ideal Customer Profiles Enterprise Management 80

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. AI is making these practices impossible to hide.

Marketing Analytics Tools 103

Marketing Analytics Tools Enterprise Management Marketing AI Allocation 103

Orange Owl Blog

MARCH 20, 2025

B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO.

Work Management 52

Work Management Enterprise Management Marketing Management B2B Sales 52

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Make mobile calling easier for reps. Lets take a look at the biggest HubSpot updates for March 2025. AI-powered A/B testing for landing pages.

Hubspot 101

Hubspot Enterprise Management Best Practices Work Management 101

Oktopost

NOVEMBER 20, 2024

In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management? Socrates was very savvy about reputation management for a garrulous guy in a toga. Social media reputation management tools can help you cover all your customers’ platforms.

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened. Processing.

Marketing AI 126

Marketing AI Enterprise Management Work Management Multi-Channel 126

Martech

FEBRUARY 20, 2025

Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

CMS Development 92

CMS Development Enterprise Management Marketing AI Work Management 92

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. Choosing the Right Marketing Tools To guide your decision-making in selecting the tools that are the best fit for your organization, consider these key factors: 1. The good news: you dont need to have them all.

Budget Programs 93

Budget Programs B2B Marketing Enterprise Management Tools 93

Single Grain

JULY 13, 2025

When Siemens deployed their AI-powered Industrial Copilot as a virtual brand ambassador, it didn’t just create a digital spokesperson; it engineered a scalable influencer marketing solution that delivered 30% productivity gains for engineering teams. CAGR from 2025 to 2030, expanding from $6.06 billion to $45.88 billion to $45.88

Enterprise Management 52

Enterprise Management Marketing Management Marketing Budget B2B Marketing 52

Trade Press Services

APRIL 7, 2025

A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities. It includes all aspects of your business, even its marketing strategies. What Is a Marketing Plan?

Planning 92

Planning Marketing Plans Allocation Enterprise Management 92

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Learn more What you’ll learn: What are sales terms?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Martech

AUGUST 2, 2024

For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, Nature is a genius at adaptation. Oh, goodie!

Planning 114

Planning Marketing Budget Creation Marketing Plans Enterprise Management 114

Salesforce Marketing Cloud

APRIL 28, 2025

It requires common industry standards and collaboration between technology vendors. Thats why we partnered with Google and 50 other leading technology vendors to support the rollout of A2A , the industrys first agent-to-agent interoperability protocol.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Ethics 97

Salesforce Marketing Cloud

APRIL 15, 2025

FanDuel is a leading sports gaming company, offering sportsbook, fantasy, casino, racing, and other games to millions of users, and as the VP of AI, Automation, and Voice of Customer (VoC) Insights, my team is responsible for the customer service software that ensures a seamless, fast, and reliable experience at scale to keep customers engaged.

Enterprise Management 90

Enterprise Management Work Management Marketing Management CRM 90

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either. This isnt just a sales problem, either.

Enterprise Management 124

Enterprise Management Marketing Prospects Work Management CRM 124

SEMrush

JULY 8, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Create free account Semrush Blog Marketing Ecommerce 6 Types of Ecommerce Business Models + Examples Author: Rachel Handley 9 min read Jul 08, 2025 Contributor: Christine Skopec Table of contents There are many types of ecommerce businesses.

Lead Ranking 109

Lead Ranking eCommerce Enterprise Management Examples 109

Martech

MAY 21, 2025

Its ideal for field sales teams, customer success reps and anyone who relies heavily on email outside the HubSpot platform. It then cross-references that data with your site visitors to provide a full picture of which companies are in-market.

Hubspot 72

Hubspot Enterprise Management Lead Ranking Work Management 72

SmartBug Media

SEPTEMBER 11, 2024

Despite all the skills and competencies your sales reps possess, your CRM needs to adequately support them so they can perform their jobs. Even the most experienced members of your sales team need a system that not only complements their workflows but also maximizes their effectiveness. All it takes is the right approach.

Hubspot 59

Hubspot Automation Enterprise Management Work Management 59

Launch Marketing

FEBRUARY 5, 2025

In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. Understanding Account-Based Marketing ABM stands apart from traditional marketing approaches. Download our B2B Lead Generation Blueprint today.

Account Based Marketing 81

Account Based Marketing Ideal Customer Profiles Enterprise Management B2B Marketing 81

CMSWire

JUNE 12, 2025

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. According to McKinsey’s March 2025 State of AI survey , 17% of organizations report that generative AI contributes at least 5% to their EBIT (Earnings Before Interest and Taxes). Automation with impact.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. New capabilities within Oracle Unity.

Enterprise Management 115

Enterprise Management Lead Ranking Marketing Management Ideal Customer Profiles 115

Unbound B2B

MAY 14, 2025

Marketing leaders today are under increasing pressure to drive revenue growth amid increasingly complex and nonlinear sales pipelines. The buyer’s journey has become increasingly non-linear, making it harder for marketing, sales, and customer success teams to stay aligned.

Enterprise Management 40

Enterprise Management Work Management Top of Funnel Marketing Management 40

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. They don’t let you take to anyone in customer service.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Efficiency 73

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. It measures how effectively your content captures attention and drives action across digital marketing channels. Click-through rate is important because it directly impacts your marketing ROI and campaign performance across many channels.

Click Rate 123

Click Rate CTR Paid Content Paid Search Agency 123