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5 Things You Must Avoid at All Costs In a Sales Email Sequence

SalesIntel

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. So if you can cut them out of your data you’ll be left with a truer open rate.

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8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

So, to make the most of your email marketing, a nicely formatted and engaging welcome email is a must. . Are you sending out generic emails that seem impersonal and sounds like they were written by a bot rather than a human being? . Without a CTA, you are leaving it up to your readers to figure out the next steps.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

However, if you make your offer compelling enough, they will be responsive and continue to engage with your business. If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Yes, email marketing is effective.

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What is CRM and how does it support marketing?

Martech

Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Salesforce and HubSpot are some of the most popular operational CRM tools. Analytical CRM. Businesses with dedicated marketing teams. Click here to download!

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Words that Sell: 41 Copywriting Templates For Marketers

Optinmonster

Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy.

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What is Double Opt-In in Email Marketing?

Hubspot

Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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