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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Sensitive Data.

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How to protect and leverage your single source of truth

Martech

No DAM is an island A key way to minimize risk, maintain content consistency, create efficiencies and increase the overall ROI of your DAM is having it integrated with your other tools and systems. Do you have any of these tools that are (or should be) utilizing assets from your DAM? If you don’t, you should. Get MarTech!

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. But there are a lot of differences that you need to consider if you’re deciding between the two, particularly when it comes to cost efficiency and ease of use. What Is a CMS?

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. But there are a lot of differences that you need to consider if you’re deciding between the two, particularly when it comes to cost efficiency and ease of use. What Is a CMS?

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. But there are a lot of differences that you need to consider if you’re deciding between the two, particularly when it comes to cost efficiency and ease of use. What Is a CMS?

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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

With the front end decoupled from the back end, businesses can leverage a headless CMS (Content Management System) or a custom-built front-end solution to deliver engaging and personalized user interfaces. 3 Enables seamless integration with other systems and technologies, such as CRM, ERP, and marketing automation tools.