services 
Adobe Experience Cloud Blog
APRIL 29, 2014
As a result, companies like Wildfire and applications like Marketo Social Marketing emerged, providing services to help grow visibility of a brand through increased numbers in a brand’s followers, likes, etc. Anne is now (or will soon be) in the market for goods and services like honeymoon destinations, wedding attire, stationary, etc.
SugarCRM
APRIL 29, 2014
Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. box icon="pencil" style="solid"]. Become part of the SalesFUSION Partner Network today!
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Digital B2B Marketing
APRIL 29, 2014
Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results.
Hubspot
APRIL 29, 2014
Public Service - A blog for those students, graduates, and faculty that support the public sector. Doctoral Advising - A blog to advise those going through the comprehensive exam and dissertation part of their doctoral program.
Advertiser: ZoomInfo
This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)
Webbiquity
APRIL 29, 2014
In this highly bookmark-worthy post, Eric Wittlake details almost two dozen options for paid content distribution, from advertising on the large social networks to content distribution services like Outbrain and Taboola to native advertising and sponsored posts on B2B publication sites.
Advertiser: Interactions LLC
Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. The quality of a customer care strategy can make or break a company.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
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From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.
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Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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You’ll learn: What consumers expect from restaurants and food service establishments. This large-scale North American survey explores changes in expectations over the last year. How habits are solidifying. Where to focus efforts to drive the greatest impact.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.
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Identify the stakeholders who are in-market for your products/services. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects. Create content and messaging that compels decision-makers to act.
Advertiser: ZoomInfo
Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.
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Four of the Big 4 firms, 15 of the top 20 pharmaceutical companies, and 300+ leading technology, financial and professional services companies use SpotMe to host virtual events, webinars, and hybrid meetings with apps, video, attendee engagement and analytics. Download the eBook today!
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.
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Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.
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Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the opt-in B2B community to “influence the influencers”.
Speaker: Susan Spencer, Principal of Spencer Communications
Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. and get a practical roadmap for effectively leveraging intent data once you receive it. Don’t miss this must-attend session. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
Join Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion at AnswerLab and Kristin Zibell, Director of Research Products and Services at AnswerLab, as they share their approach to Experience Gap research, including: How to determine the inclusivity of your product through Experience Gap research.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How in the world are you supposed to survive as a seller?
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If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts.
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