contact 
SnapApp
SEPTEMBER 19, 2017
After growing up inundated by internet and television advertising, just 9% of Millennials want to be contacted by sales early in their buying process, which is in direct contrast with other generations who prefer to engage with sales at the start. . . So the Millennials are here.
KEO Marketing
SEPTEMBER 19, 2017
For more information or to request a complimentary consultation, please contact us today. KEO Marketing Inc. is a leading business to business (B2B) Marketing and Search Engine Optimization Agency based in Phoenix, Arizona. We develop and implement strategies to help our clients significantly increase leads and sales.
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Content Standard
SEPTEMBER 19, 2017
Should you experience any physical symptoms, please contact your physician as that’s almost certainly not related to this article. Side effects of reading may include anxiety, immediate desire to change everything, depression about your ads, or disbelief.
Engagio
SEPTEMBER 19, 2017
This is a proactive and coordinated approach to communicating and synchronizing interactions with key contacts at target accounts. including: Opt-In Play – to connect with target contacts personally and get opt-in permission. You see, Marketing Orchestration is how you win the biggest deals ABM.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Speaker: Joe Apfelbaum, CEO of Ajax Union
You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.
Advertiser: ZoomInfo
ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.
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In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)
Advertiser: ZoomInfo
It involves finding a data management provider that can append contacts with correct information — in real-time. It's quite a process for marketing teams to develop a long-term data management strategy. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
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In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
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By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.
Advertiser: ZoomInfo
Inadequate contact inventory within universe. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Wasteful technology and service spending.
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By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy.
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This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data? Which type of intent data is best for meeting specific goals?
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In this guide, you’ll learn how to: Set up your email campaigns for maximum deliverability Validate and test emails before you send Monitor email metrics once you’ve sent Respond if you sense an email deliverability issue By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for (..)
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.
Speaker: Candyce Edelen, CEO, PropelGrowth
Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 71% of connections engage by replying to messages.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Speaker: Susan Spencer, Principal of Spencer Communications
In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. and get a practical roadmap for effectively leveraging intent data once you receive it.
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Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. and your initial point of contact may be long gone!
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Since when did a 1.5% conversion rate start looking "good"? Why aren't we tailoring our messages?
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.
Speaker: Ruth Stevens, President of eMarketing Strategy
Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Determine the right frequency of contact. Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. In this webinar you will learn how to: Determine who your best leads are. Turn a lead into a prospect. Develop the best communication methods.
Speaker: Gary Galvin, CEO, Galvin Technologies
Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. You will gain the knowledge and skills necessary to: Hold a meaningful and metric-driven weekly sales meeting. Master 1:1 sales meetings. Define key performance indicators that relate to business objectives.
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