Mon.Mar 05, 2018

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Report: Marketers Remain Slow to Integrate AI into Their Strategies

KoMarketing Associates

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally.

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4 Ways to Clean Your CRM Data

GreenRope

And that database should be continuously updated and edited to ensure the integrity of your data. Even if you provide your staff with constant training and reminders, entering and updating data is rarely anyone's favorite part of the job, so brainstorm ways you can ensure all employees value data integrity.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

And that database should be continuously updated and edited to ensure the integrity of your data. Even if you provide your staff with constant training and reminders, entering and updating data is rarely anyone's favorite part of the job, so brainstorm ways you can ensure all employees value data integrity.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

And that database should be continuously updated and edited to ensure the integrity of your data. Even if you provide your staff with constant training and reminders, entering and updating data is rarely anyone's favorite part of the job, so brainstorm ways you can ensure all employees value data integrity.

CRM 40
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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4 Ways to Clean Your CRM Data

GreenRope

And that database should be continuously updated and edited to ensure the integrity of your data. Even if you provide your staff with constant training and reminders, entering and updating data is rarely anyone's favorite part of the job, so brainstorm ways you can ensure all employees value data integrity.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

And that database should be continuously updated and edited to ensure the integrity of your data. Even if you provide your staff with constant training and reminders, entering and updating data is rarely anyone's favorite part of the job, so brainstorm ways you can ensure all employees value data integrity.

CRM 40
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Critical integrations that fit directly into your sales processes and workflows. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. ⭐ Are you ready to boost campaign success? Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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How to Overcome the Pain Points of Your CRM

Leading integrations that fit directly into your CRM and workflow. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. Combatting low adoption rates and data quality.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities. The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.

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Omnichannel is Multichannel 2.0

In 2022, our offline and online worlds are more integrated than ever before. A unique case-study, complete with hard metrics and step-by-step process breakdown. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved. Today’s buyers expect more and it’s up to you to deliver.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

Next steps to kick-start sales and marketing integration through "insights committee workshops". You'll come away with: Best-in-class leadership tactics to drive digital change. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.

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The Critical Role of the Front Line Sales Manager

Sales managers play an integral role in improving reps’ performance and growing an organization’s revenue. However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

New footprint, reputation, integrations, and information security sections. Map out exactly what you want from a vendor and secure your event success. Key features: 200+ new RFP questions for hybrid and virtual event technology success. Enterprise edition that covers specific needs of larger organizations. Download the eBook today!