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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere. billion in 2008.

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How Programmatic Evolved Within 8 Years

Martech Advisor

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Companies will have to become transparent for users in order to gain their consent.

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The deprecation of Google Analytics (as we’ve known it)

Martech

App tracking was still in beta, and it would be six years before DoubleClick products would evolve to become part of the new Google Marketing Platform. The hyperconnected landscape called for a necessary pivot for users to have more control over their data, more privacy considerations and more transparent analytics practice.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

According to an Axway study of 5,074 people, transparency is important: 9 out of 10 Internet users want to know the specific data that companies have collected about them. 85% of people are concerned that their online data may not be secure; a mere 37% feel that companies are transparent about the ways they use data online.

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Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

The media buying process is highly transparent since the ad impressions are sold in real-time through a software application. Transparency. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Offers the remaining inventory after selling the premium inventory. Advertisers don’t know where their ads will appear.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. The platform also promotes cost and analytics transparency. As such, if the ad isn't delivering on expectations, adjustments can and should be made during the length of the campaign. Google Display & Video 360.

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SEO Changes in 2018

EMagine B2B Blog

Fortunately, Google did provide us with more tools and greater transparency. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. This helped the users of Google, but produced some painful results for marketers. July 2018 Updates.