NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClickZ

JULY 17, 2020

ML as a rule works side-by-side with AI and performs the function of experiential learning. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996. What’s the role of other technologies like machine learning, neural networks, and deep learning then? Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. Their internal analytics suites offer a choice of rules-based or machine learning modeling, and, if needed, you can supply your own ruleset. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JANUARY 17, 2008

Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. It has offered traditional campaign management as well, although with more of a business-to-business slant than its competitors. which came out last November.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Zoominfo

MAY 21, 2020

A best practice is called the “five-by-five” rule. Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Online Marketing Institute

NOVEMBER 16, 2012

Sponsored by Doubleclick. Seven Shades of Mobile: the New Rules of Mobile Marketing. Monday, November 19 at 1:00pm ET: Join ClickZ and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results. Register now! Email a friend.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Single Grain

JULY 16, 2021

The same rules for campaigns apply for ad groups, with a minimum daily and lifetime budget of $20. Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available).

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133