NuSpark Consulting
JUNE 8, 2013
I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Doubleclick.
Oktopost
APRIL 22, 2019
An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Combined, Facebook and Google dominate 58% of digital ad spending. Statcounter.
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Zoominfo
MAY 21, 2020
A best practice is called the “five-by-five” rule. You might be familiar with DiscoverOrg – our Native App is one of the top rated apps on the Salesforce App Exchange. Our rep reached out one last time, thinking of the last email exchange he’d had with Diego, where he said their current data provider was “good enough.”
Inbox Insight
DECEMBER 18, 2018
Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.
Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Here's a 4-minute video that explains direct to consumer: Maybe you can recall the Coca-Cola campaign where customers received small individual gifts in exchange for collected bottle caps registered on its website.
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