article thumbnail

What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. Document and Share Insights Document the testing process, results, and insights from your split test.

article thumbnail

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Data Analysis. Like data analysis but forward-facing, quantitative modeling uses historical data to build future projections. A/B and multivariate tests try out different variables (such as copy, design, format) and deliver data to help determine the optimal approach. Quantitative Modeling. Experimental Process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Check out the Crazy Egg blog and documentation for getting started. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results.

article thumbnail

5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Check out the Crazy Egg blog and documentation for getting started. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results.

article thumbnail

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing.

article thumbnail

Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The last thing you want to do is shelve your projections (think, living, breathing document). Multivariable analysis forecasting. However, the multivariable analysis technique can be cost-prohibitive, as it requires advanced tech tools such as predictive analytics. When should we update the forecast?