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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Talk to an expert. Content analytics tools. SEO analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

Sales forecasts are critical for guiding business decisions such as go-to-market strategies, hiring, and budget planning. The sales projections allow you to manage market change effects. The last thing you want to do is shelve your projections (think, living, breathing document). Step 1: Align your sales and marketing teams.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

Sales forecasts are critical for guiding business decisions such as go-to-market strategies , hiring, and budget planning. Adjust for demand fluctuations on a dime The sales projections allow you to manage market change effects. The last thing you want to do is shelve your projections (think, living, breathing document).