Digital Transformation Marketing AI SMS Touchpoints 
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?
Martech Advisor
DECEMBER 17, 2019
As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.
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Martech
JUNE 22, 2022
Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion. Over the past few years, however, it has broadened its offering, promising to generate real-time personalization across the range of customer touchpoints. It’s called Da Vinci. Why we care.
Conversica
DECEMBER 29, 2021
For Marketing and Sales teams, this means adopting a digital-first approach that emphasizes personalized interactions on the customer’s time. While digital-first interactions have been growing for years, digital transformation is necessary for survival in a post-COVID world. AI Will Help Address Talent Shortages.
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.
SalesIntel
AUGUST 21, 2023
Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?
chiefmartech
DECEMBER 19, 2016
This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. DIGITAL EVERYTHING. ” A website.
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