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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

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Forbes and 6sense: The Publisher – Predictive Intelligence Solution

6sense

With experience in B2B marketing comes the knowledge that finding the right audience is more than half the battle. Historically, demand generation marketers have talked about driving revenue by stimulating demand. “Connecting brand and demand in our digital marketing efforts is a key initiative at Dell.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

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A B2B Marketer’s Guide to Launching a New Product

Webbiquity

But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. Find comparable competitors who are already successful in the market, and dig into their launch journey.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. We’ve got you.