Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. How to Increase Email Open Rates. Digg this!
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Digg this!
Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
JULY 5, 2011
If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. Do you work closely with the sales team to understand conversion rates and pipeline velocity? Well, one week it’s the big trade show, the next week it’s an ad campaign. Sure, you want to show off your team’s latest triumphs.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
For example, if you’re selling enterprise security software, why not do a poll where people rate the most evil tech baddies in films like Hackers and The Terminator ? When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0
Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).
Three Words That Should Never Be Used With Social Media
JUNE 15, 2010
While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Digg this!
Web Wise on the Sales Side
MAY 10, 2010
The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors.
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tacticâ€”and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.
Digital Natives in Our Midst | Advice and Opinion
Buzz Marketing for Technology
JUNE 27, 2008
Current Rating: Comment: 1. Digg this Slashdot Reddit. Rating: Thats the point - this generation is listening - to us! Innovation is happening at an unprecedented rate because of this. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.).
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Smashmouth Rating: Thumbs Up! Digg (58).