Remove our-team
Remove Differentiation Remove Resources Remove Sales Cycle Remove Stats
article thumbnail

Stop the random tactics and optimize your demand gen

Rev

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. Plenty of demand gen teams are experiencing cuts in areas like media spend, testing and investment in new programs. while budgets are shrinking, it’s time to hone our approaches.

Demand 60
article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Quality content engages readers by providing valuable information, establishing your brand as a trusted resource.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

The Bop Design team put together this comprehensive guide to help you build an effective new website. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. What differentiates the brand from competitors is clearly communicated in the content.

article thumbnail

Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat.

Stats 66
article thumbnail

10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

We got in touch with our partners to find out how their sales teams make virtual connections. Perfect for sharing with your team!) Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. So… Our Time Is Up. What is Video for Sales? Produced Videos 1.2

article thumbnail

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. It speaks to your customers, it moves them along the sales cycle and acts as a powerful SEO magnet.

article thumbnail

Our Unique Approach to Content Marketing in 2017

Directive Agency

Which is painfully ironic considering how much our end-customers rely on quality content to convert. For example, here at Directive we noticed that some of the leading pain points of our portfolio (prior to partnering with us) were generating demand for their brand, and generating high ROI once they have built said demand.