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Stop the random tactics and optimize your demand gen

Rev

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. This new normal forces demand gen teams to operate as lean as possible—and the high-performing ones are claiming this opportunity to improve. Yet we still have very similar lead goals. You can influence ROIs.

Demand 60
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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

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How Does Social Media Marketing Influence Consumer Behavior?

Huptech Web

Here we’re going to discuss the importance of social media and how it has been important for businesses to influence the behavior of consumers/how social media marketing can influence consumer behavior. Below are some points that will make you understand the importance of social media marketing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do?

Tactics 101