Stop the random tactics and optimize your demand gen
Rev
JULY 26, 2023
Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. This new normal forces demand gen teams to operate as lean as possible—and the high-performing ones are claiming this opportunity to improve. Yet we still have very similar lead goals. You can influence ROIs.
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