KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Develop a Data-Driven Strategy. Develop a Social Selling Strategy. Steal from B2C. By using real data.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. That’s a 3.2%

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40