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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, Lenovo, TD Bank, FBC, Uber, and so many more.

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9 Promising FinTech Startups You Should be Watching

Envy

ClauseMatch now helps top UK banks and financial institutions centralize their compliance intelligence and keep all internal policies, procedures, and documents organized. Clients include cloud service providers, FinTech organizations and P2P banks, for now. SecuredTouch. Est. 2014, Tel Aviv Twitter: @Secured_Touch.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Develop a Data-Driven Strategy. Develop a Social Selling Strategy. Steal from B2C. By using real data. Pay to Play.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The Content Marketing Institute has some useful insights on how to develop and adapt your content strategy and content marketing campaigns using consumer psychology. Target specific personas.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. I was just making content that met what people needed.”

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Key takeaway: Make it a point to sit down and develop a strategy with your team.

P2P 40