Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Phrasing relevant keywords & posting relevant information to intrigue the customers does the trick.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Types of Business Information.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. This information can help you assess the impact of each piece of content. Accordingly, the pieces of content can be created & distributed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. .”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45