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The Marketing And Sales Data Providers B2B Landscape, Q4 2023: How to Select the Right Provider for Your Needs

Engagio

In order to select a vendor of choice, you need to get hands-on with sample data sets. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. Conduct extensive side-by-side comparisons using sample data sets.

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Predictive Models – Future Insights from Past Data

Engagio

Start this process with a small sample of the data. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) The post Predictive Models – Future Insights from Past Data appeared first on Demandbase. Training is not just for athletes.

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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today.

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Summer Isolation Blues? It’s the ABM Innovation Tour or Bust

DemandBase

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Sample Performances. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase. After all, so many activities are off the table. Summer concerts? Road trips?

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Top Reasons Why a B2B DSP is Better Than a B2C DSP

DemandBase

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

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5 Key Findings on the State of Artificial Intelligence in B2B Marketing

DemandBase

The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI. The post 5 Key Findings on the State of Artificial Intelligence in B2B Marketing appeared first on Account-Based Marketing – Demandbase. Study participants planning for AI list top-of funnel applications as priorities.

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Why We’re Running A vs B: Becoming The Ultimate Testing Champion

PathFactory

What sample size is the right sample size? Together with Demandbase, Vidyard, Optimizely, Crazy Egg, and On24 we will answer all of your test-related questions during a *live* 1-hr webinar! Mimi Rosenheim , Senior Director of Digital Marketing at Demandbase. What should I test first? What type of test should I run?