Convince & Convert
MAY 16, 2024
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.
Marketing Insider Group
JUNE 4, 2018
For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […].
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Salesforce Marketing Cloud
JANUARY 12, 2024
Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Evaluate the market and conduct some research Conduct market research to see where you can level up or shift to accommodate new business streams. Make it fun!
BenchmarkONE
NOVEMBER 23, 2022
While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different. With talks of a recession and the market continuously taking a hit, a lot of small businesses aren’t exactly sure what to expect this holiday season.
Salesforce Marketing Cloud
JANUARY 24, 2022
Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.
Heinz Marketing
MARCH 28, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.
Webbiquity
OCTOBER 2, 2018
Take the redundancy out of your business while improving consistency. Here are half a dozen noteworthy benefits of small business automation. Scalability as Your Business Grows. Small business owners can hit a wall if they see a sudden rise in orders. More Time on Your Hands.
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