CAN-SPAM Demand Marketing Automation Small Business Marketing 
Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate.
Salesforce Marketing Cloud
DECEMBER 8, 2023
If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.
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Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?
Customer Experience Matrix
MARCH 18, 2009
Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.
Martech Advisor
DECEMBER 3, 2019
According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.
Golden Spiral
DECEMBER 15, 2016
Then they deliver a compelling product that the ecosystem loves and can quickly embrace, thereby dominating their markets and positioning themselves as leaders in an ecosystem that lauds them and affords them amazing synergistic opportunities. Salesforce focused on small businesses, many of whom were non-consumers at the time.
Vidyard
JUNE 20, 2019
Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. So why would you want to and add video marketing on top of all that?
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