Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Metadata

AUGUST 24, 2021

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Here are two things to look out for during the webinar: Content that captures existing demand. Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Not sharing insights with your company.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Metadata

AUGUST 16, 2021

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), Content that creates new demand. Will it help you capture or create demand?

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. This highlights a big gap in the data process, where companies are overloaded with data but are often none the wiser in terms of what to do with it. Social platforms.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. The goal this time around? More like tech mountains.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

FEBRUARY 6, 2023

Our #AMA Slack channel is a safe space for DEMAND Community members to connect, engage with, and learn from some of the best leaders in marketing. It is tough to get security experts to respond, especially when asking them to complete a lead gen form. The lead gen budget is more skewed to LinkedIn.”

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

Directive Agency

APRIL 19, 2017

The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.” But I digress … The Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Metadata

AUGUST 23, 2022

I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. Metadata customers separate their Facebook experiments into two distinct camps: lead generation and brand awareness.

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Metadata

DECEMBER 15, 2020

You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. All forms from LinkedIn Lead Gen Forms start with “Lead ad:” in Hubspot.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Those tiny, one-off tactics are fine for beginners.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Metadata

SEPTEMBER 19, 2022

Every click has a cost, which can make PPC more expensive than other types of lead gen. Lead gen often revolves around exposing people to your product who have never heard of it — but not always. There’s no question that content marketing is a go-to lead gen strategy. Email marketing. Content marketing.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

PathFactory

SEPTEMBER 5, 2018

A successful paid campaign requires the artful orchestration of every single one of them. Emily Thurman , VP of Demand Generation at AlienVault. When looking at paid ad and social channels, what are the goals you set for these campaigns and what does success look like to you? For paid ads it’s usually lead gen.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40