Customer Experience Matrix

APRIL 5, 2009

Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. What remains are scores for functionality, pricing and vendor background. As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 15, 2013

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. But small businesses that just want to generate a stream of new leads while they focus their energies elsewhere may well find ReachEdge an appealing alternative.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? Lead generation tools Lead generation tools are great for identifying and getting new leads into the sales pipeline. To narrow down your list, ask yourself questions like: How user-friendly is the tool?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). The demand side of the business value equation has lagged in the reinvention department, but that is now starting to change, and rapidly so.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

ANNUITAS

MAY 13, 2021

Why take this strategic Demand Process approach to go-to-market in an enterprise environment? Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. These 112 requirements were grouped around five categories: Lead Management. Operations and Reporting.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 13, 2013

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The system is used by divisions at several major technology vendors including IBM , Microsoft , and HP.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Why does Marketo publish their pricing on their Website?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo lets sales reps send emails and add prospects to demand generation campaigns. At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

The Point

AUGUST 8, 2013

Some lower-value pages, “careers” for example, may even merit negative scores, whereas more high-value pages, say: “pricing” or “contact”, should be awarded relatively more points. Negative scores are a useful tool in avoiding false positives – that is, assigning high lead scores to leads that in reality don’t merit sales’ attention.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Heinz Marketing

SEPTEMBER 9, 2021

Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers. Our sales team can interact effectively with lead management which I think is very important. From simple email drops and landing pages, we’ve grown to complex lead scoring and nurture programs. ActiveCampaign.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Pricing is also intended to make things simple. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

The Point

JULY 23, 2012

One result of that pressure can be a demand for tactical, sales-driven campaigns designed specifically to seek out hot leads, campaigns that lead with so-called “late stage” offers like demos, free trials, or even price discounts. This requires a constant re-loading of the sales funnel with new, expensive leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MAY 19, 2010

Pricing for ABR is set at $2,500 per month for unlimited use. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

MAY 6, 2010

Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. And lastly, to be frank, it depends how bad you are. How do you know where marketing automation will help?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

AUGUST 3, 2010

Pricing of Revenue Cycle Analytics starts at $1,500 per month and grows with database size. Tags: marketing automation enterprise marketing management marketing measurement marketo revenue attribution lead management demand generation.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 25, 2009

Genius Enterprise expands the company’s beachhead in marketing by adding automated lead nurturing and lead scoring. This makes it more of a competitor to traditional demand generation systems, although Genius Enterprise still lacks landing pages and surveys. The two products are now offered in combination as Genius Pro.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. According to the company, it typically finds that 50-60% of the Web site visitors come through a generic Internet Service Provider connection and thus can’t be traced to a particular company.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rev

MARCH 22, 2023

These activities include managing pipelines, optimizing revenue generation strategies based on real-time data insights and tracking revenue performance metrics. Revenue: The total revenue generated by the sales team. How is revenue operations different from marketing operations?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. How to Replace a Marketing Automation System?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Engagio

JANUARY 4, 2017

I’ll never forget talking to the top Sales guy at a software company where I was leading demand generation. I was asking him why despite bringing him huge volumes of seemingly quality leads he never followed up. I worked at another company where we were selling price intelligence to retailers.

Account Based Marketing 88

Account Based Marketing Enterprise Management Work Management Marketing Management 88

LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. Unclear Prospect Profile(s). Selling Simple Products.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

ViewPoint

JULY 7, 2015

The lead score should take into account the ideal customer profile fit and force the prospecting team to look beyond who filled out the web form and to proactively go after the right buyer. A lead is an arrow to opportunity if you do the right things with it. none of which is tracked by lead scoring solutions.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120