6 Components of a Perpetual Demand Generation Program
OCTOBER 26, 2018
What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Lead Management Strategy. A lead management strategy is the mechanism that maps out the stages a lead passes through from the point where it’s simply a name in your database to a closed/won customer.