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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Implement double opt-in This GDPR-compliant approach requires extra action from the email address you add to your database.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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3 Legal Steps Podcasters Often Forget About

ConvertKit

To make this easy, this article will look at the three different legal topics that may impact a podcast host. And no scary legal stories. This is a happy article. 3 legal steps podcasters need to know. Lawyers LOVE footnotes.) Speak to an attorney if you have questions. The naming is such a fun part of the process. Who doesn’t love a good pun?

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Adobe Experience Cloud Blog

Ask to see the privacy policy that was used to inform those on the list how their data would be used. The biggest consideration for marketers here is that your privacy policy should state whether you respect this setting or not, to be in compliance with California law (should a Californian happen to visit your website).

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Consumer Choice : (a.k.a.