frequency spam 
Heinz Marketing
APRIL 27, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.
Litmus
APRIL 5, 2022
Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?
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DealSignal
JULY 5, 2022
How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam.
Martech
FEBRUARY 4, 2022
The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). The second agreement from the subscriber is critical.
Webbiquity
SEPTEMBER 27, 2019
Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to.
Martech
OCTOBER 30, 2023
One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Send frequency should be based on gauging how frequently your audience interacts with your emails.
ConvertKit
OCTOBER 11, 2021
According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. It is also important to send with the same frequency.
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