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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.

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The State of Email Marketers’ Tech Stack

Litmus

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. In 2023, Adobe went 1-2-3 on the most popular design tools, but this year, Figma moved to #2.

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand.

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Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

In Andrea’s words, “It means changing the way you design work: looking for quick wins, rapid testing and learning opportunities, getting away from those big-bang, quarter-long initiatives, and finding ways to slice off pieces of that to deliver value to customers in a shorter time.”. Email deliverability is complex.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #4: Optimize your email design. Phase #6: Email deliverability. Unsubscribe rate. Churn rate.