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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. When you have a domain that displays sitelinks, your listing automatically takes up the space of two to three listings, drawing the eye of every user on the page. What are the benefits of sitelinks?

SEO 111
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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You can target by interest, search intent, demographics, geography, etc. Which off-Amazon channels should you monetize?

Amazon 52
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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

5) Building High-Value Links to the Target Domain. Link building is the most performed SEO task. High-quality link acquisition needs a solid strategy. You should have data related to: The number of links required to outrank your competitors. Domains that are linking to your competitors but are not linking to you.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Search intent. As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. This link would not appear if you didn’t have the app (though app streaming may soon change that). Browsing history.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Now that Fraggle-based Indexing is in-place, it makes sense to index and report on # URLs in Search Console — especially for breaking up long, drawn-out JavaScript experiences like PWA’s and Single-Page-Apps that don’t have separate URLs, databases, or in the long-run, possibly even for indexing native apps without Deep Links.

SERP 50
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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Semantic search, including artificial intelligence and natural language processing now help to determine whether an acquired link was “natural.”. So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Link Destination.