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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

You can target by interest, search intent, demographics, geography, etc. If you have a DTC presence it can seem illogical to pay Google and then have to pay Amazon’s transactional fees, but purchase intent is high on Amazon so click-thrus tend to convert highly. Which off-Amazon channels should you monetize?

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

These sitelinks appear with the top organic search result and can vary, depending upon the type of query and what Google identifies as the user intent. The links also depend upon Google’s understanding of the site structure and what might help users navigate the site more easily. What causes sitelinks to appear?

SEO 111
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The Google anti-trust trial: A deep dive into the details

Martech

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. Google default deal blocked opportunities for Branch Metrics (Sept. Google ‘hid and destroyed evidence’ (Sept.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Search intent. As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. This link would not appear if you didn’t have the app (though app streaming may soon change that).

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

It pulls data directly from Google's People Also Ask box into the Research > Questions box on the right-hand side: The PPA questions make great headers, and the more answers to these questions that you include, the better aligned you will be with search intent , again, giving you a greater chance to rank well. Content Decay.