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What’s New with Albacross in April

Albacross

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. Optimize sales outreach : prioritize accounts with the highest likelihood to buy and personalize outreach efforts. The new record matching mechanism eliminates duplicates and ensures data accuracy.

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How we Automate Outbound for sales

Albacross

Set up segments based on your ICP, e.g. 200+ employees, $50M+ revenue, located in the US, or the UK. De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. Use Albacross to reveal your website visitors and enrich their company and profile data.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Creating cold outreach messages. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. So it comes as no surprise that cold outreach is one of the most powerful ways to grow a business.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Create valuable and relevant content.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more. Is more expensive than alternative solutions.