6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. Which corporate address should I put in my database? As a marketer, your concern is delivery.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

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10 Marketing Nightmares

Modern Marketing

Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Some marketers are given access to the company Twitter handle.

How Marketing Can Enable Sales with Pre-Built Email Templates

Modern Marketing

A key component of marketing success is handing prospects over to sales for them to be converted into customers. Therefore, marketers should be nurturing prospects and getting them ready for sales and making things as easy as they can for sales to bring it home. Governance.

When Behavioral Tracking Gets Creepy

Webbiquity

Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Marketers might ask, “Am I getting all the mid-sized law firms in the greater Chicago area? Compiled files , gathered from directories, government records and other sources.

Why you should consider centralizing your search keyword lists

Biznology

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. They need to collaborate on a common set of words from a common database.

5 Trends that Will Define the Future of Marketing Automation

Marketo

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Are You Ready For the Future of Email?

Marketing Action

She is the principal of SalesFolk , an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. HEATHER : So Aaron, where do you think the future of email sales and marketing is heading?

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Why RFPs Are Not Right for Everyone (and When You Still Need Them)

Customer Experience Matrix

I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies.

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