Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

MarketJoy

JUNE 25, 2018

60% of the IT executives stated that IT vendors were analyzed solely on the basis of emails or outbound calls. This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” The soul of outbound lies in persuasion.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. People know when they need it; they just need to decide which vendor to do business with.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Before forging a partnership with a vendor, it is essential to comprehend their customization options and how they dovetail with your business objectives.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Customer Experience Matrix

JULY 28, 2009

Entiera Insight is a marketing automation system primarily for companies that sell to consumers. I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If this is a marketing exercise, you’re neutering its impact from the beginning. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. The account-based revolution isn’t over.

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. This market has a lot of growth ahead of it!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

PureB2B

APRIL 20, 2022

As a marketer you have a chance to stand out among a sea of commoditized, basic financial literacy articles and provide your buyers with actionable, authoritative content that has a better chance of converting a prospect into a customer. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

SnapApp

APRIL 3, 2017

Well, it goes by a number of titles, and comes in all shapes and sizes: Inbound Marketing Content Marketing Event Driven Marketing Trigger Based Marketing Event Based Marketing Database Marketing. . Today, marketers, advertisers, and consumers are drowning in information. .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85