DealSignal

JANUARY 25, 2023

These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Data Hygiene: The overall quality of your email list and the associated data. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

DealSignal

MARCH 22, 2023

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

AUGUST 10, 2021

Having a handle on data hygiene and eliminating system and team silos at the outset lays the foundation as you design a joint GTM strategy, determine how to maximize new cross-sell and upsell opportunities, and deliver engaging experiences that retain customers and win deals.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

Having a handle on data hygiene and eliminating system and team silos at the outset lays the foundation as you design a joint GTM strategy, determine how to maximize new cross-sell and upsell opportunities, and deliver engaging experiences that retain customers and win deals.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

SalesIntel

JUNE 16, 2023

This database contains a wealth of information on millions of companies and professionals from various industries worldwide. It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

JUNE 3, 2021

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

JUNE 30, 2021

SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. They could spend hours looking for someone’s contact information.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Heinz Marketing

APRIL 30, 2018

Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Without a clear and concise data-driven marketing strategy, B2B marketers lack the ability to effectively acquire, organize, analyze and translate customer information into actionable insights.

Sales Management 54

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 54