DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among account based marketing best practices but is often overlooked.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

JANUARY 25, 2023

These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

MARCH 22, 2023

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52