#COSeries Recap: Top Priorities For B2B Strategies In New Reality
Content4Demand
MAY 21, 2020
Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.
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